Considering the context of this ongoing difficult situation, in order to maintain continuity of an important and much-awaited event in the Show’s tradition, Premiere will take place with a completely renewed format: from its launching to the prize-winning ceremony, all the competition’s various stages will be on-line.
For this edition, the theme of PREMIERE will be free. Companies will be able to enter an iconic item that represents them, a reference "piece" that explains their style and creativity, an item of jewellery that identifies the Re_Start as a symbol of revival.
Thursday 30th July at 5:00 pm a panel of journalists, bloggers, influencers and show business personalities, led by Beppe Angiolini, will award the iconic Re-start items. Moreover, there will be a special "digital" prize for the network's favourite and most voted jewel by followers on the web.