OROAREZZO is a strategic promotion platform for Made in Italy gold and jewellery, attended by the very best of manufacturing from all the Italian gold districts. It provides wholesalers and chain stores with ideas for planning annual purchases and spring restocking. In 2018, the Show attracted international buyers from 60 countries with a significant +5% increase in foreign traders.

The Show is further enriched with plentiful content. The partnership with MISE (Italian Ministry of Economic Development) and ICE (Italian Trade Agency) ensures an incoming of 500 top international buyers from Made in Italy's main market outlets as well as the participation of Italian retailers.

The Première Contest, now at its 29th edition, is the Show's most glamorous event. The Jury of jewellery, fashion style and communication experts award the exhibitors' best creations based on the theme of the year. Through ad hoc content, the communication platform - web, social networks, special catalogues and posters - amplify visibility towards potential customers.