The new edition of the PREMIERE contest will welcome creations of any kind, with no limit to creativity, design, shapes, processes and dimensions, without restricting the field to a specific category, leaving it up to each individual participant to choose the object to design and propose: necklaces, bracelets, rings, brooches, the meaningful jewelry that should characterize women.

“How to convert a feeling into an object? It is a challenge that involves our sensitivity, the ability to dialogue with others and to understand how a language, a more contemporary sign, can translate something immaterial into a tangible and material object.

This has always been the challenge of art, an exciting challenge whether we are dealing with great works of architecture and painting or whether we are referring to a small creation, such as a jewel.

The beauty and uniqueness of the materials already speak of a "preciousness" of the feeling par excellence which is LOVE. The effect of the harmony of shapes and the splendor of light that a precious object can express are a point of passage between the IMMATERIAL (the feeling) and the MATERIAL (the object, the jewel). And the challenge is precisely this: to preserve something unsaid, intuitive, sentimental in a form that is also new, not necessarily traditional but surprising as feelings often can be.

We should try to make the traditional signs of love contemporary and unexpected: the chains, the strength of being us before being me or you. And translate everything into contemporary languages, materials and forms, of the spirit that has always animated our events relating to the world of fashion and design. Translating the happiness of the purest of feelings into a concrete object that remains the representation of a dream with a thousand implications is no small challenge. Not just hearts and padlocks: love is simultaneously chain and freedom, wings to fly and the concreteness of building a future. The important thing is to maintain the lightness of dreams.”

The competition

The PREMIERE competition is the historic OROAREZZO event that celebrates every year the best Italian goldsmiths and the original creations developed by the companies in the competition, starting from a shared theme, always new and different between tradition and contemporaneity. A praise to the goldsmith production excellences that participate to the event.

The jury, made up of insiders and experts from the jewelery, fashion, and PR sectors, presents awards for the best items, which are then exhibited during OROAREZZO in an ad-hoc context to enhance their characteristics and creative value.


The 33rd edition of the contest puts the spotlight on new generations of goldsmiths with the TALENTS category, reserved for young students of Italian goldsmithing schools and designers under 30.

The winner will be given the opportunity to create his own jewel, free of charge, thanks to the collaboration of partner companies of the territory.

With the introduction of the new TALENTS category, OROAREZZO wishes to support the expression and creativity of young talents, promoting direct contact with the world of jewelery production and the opportunities the sector can offer to young people who intend to undertake a career path in the sector goldsmith-jeweler.


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