IEG EXPANDS MADE-IN-ITALY GOLD MANUFACTURING PLATFORM AND OPENS UP TO FASHION
Unique creations and private labels, a program of technical and scientific seminars, a cash & carry area and strategic opening to the fashion supply chain with an offering aimed at fashion accessory creation
The product offering of OROAREZZO 2024 consolidates the evolution of the previous edition.
Gold and silverware companies, as well as jewelry companies, reflect all the Italian know-how, creativity and innovation.
As Matteo Farsura, Global Exhibition Manager of IEG's Jewellery & Fashion division, points out, the 43rd edition of OROAREZZO aims to strengthen the exhibition range, flanking a quality supply for the development of unique and private label creations and a cash & carry area with a new section dedicated to the production and processing of the fashion accessory.
INCOMING INTERNATIONAL BUYERS
Also thanks to the collaboration with ICE - Agency for the promotion abroad and internationalization of Italian companies and the Ministry of Foreign Affairs and International Cooperation, the incoming project aimed at foreign buyers is developing and improving. The goal is to create as many business matches as possible by looking at established export markets - Eastern Europe, the U.S. and the Middle East - and pushing as far as Southeast Asia and South America. For Italian retailers particularly interested in the offer of the Cash & Carry area, there will be an area at the fair dedicated to ready-to-wear purchases aimed at the seasonal renewal of storefronts.
THE NEW PRECIOUS FASHION SECTION
It will be called Precious Fashion and will be inaugurated at OROAREZZO 2024, an area completely dedicated to the fashion accessory production chain with a special focus on Made in Italy. Brands, designers and style offices will be able to get in touch with leading companies in technologies for high-level finishes, innovative processing, efficient and sustainable processes at the service of the fashion and luxury sector. This section will feature Italian excellences in chemical and galvanic metalworking and the most appreciated companies in the production, welding and assembly of metal accessories and decorations.
TECHNICAL AND SCIENTIFIC TALKS AND SEMINARS
In-depth meetings on supply chain issues to foster the growth of industry skills and knowledge, organized with the collaboration of trade associations, leading companies, certification bodies and institutions, will be the focus of the technical training and professional development program dedicated to companies in the sector.
PREMIERE COMPETITION AT ITS 33rd EDITION.
Première is the historic competition through which Oroarezzo rewards the best goldsmith creations presented by exhibiting companies. Now in its 33rd edition, the goal is to enhance technical know-how and creative skills in goldsmithing by developing a theme proposed by Art Director Beppe Angiolini.
For students and young designers under 30, the Talents category is confirmed this year as well.
SYNERGIES WITH THE TERRITORY
Thanks to close collaboration with the main players in the territory, including the Arezzo-Siena Chamber of Commerce, Arezzo Fiere e Congressi, the Municipality of Arezzo, the Province of Arezzo and the Region of Tuscany, IEG is continuing its commitment to strengthening the event, which was made concrete in 2023 with the introduction of a renewed, more contemporary and welcoming layout, as well as a greater focus on jewelry manufacturing. The presence at the fair of excellence from the Valenza district enriched the representation of the best players from the districts of Arezzo, Vicenza and Torre del Greco. In addition, there was a general redevelopment of the fairgrounds, with infrastructural interventions initiated by Arezzo Fiere e Congressi, aimed at improving services and the visitor experience.
This path, which will be further developed in the next edition, aims to offer an even more complete experience, representative of the know-how, creativity and innovation in the Made in Italy jewelry sector. This offer will be aimed at both the gold and fashion sectors.
It is important to emphasize the strong involvement of the City of Arezzo in this renewal process. In fact, the city is confirmed as the protagonist of initiatives aimed at enhancing the great tradition of its goldsmith district, as well as its artistic and cultural riches, which are an integral part of the visiting experience for both international buyers from the world's main markets and buyers from all over Italy.
