High jewelry looks at sustainability
Traceability and new materials protagonists in the creation of new jewels
The fine jewelry houses look to the world of nature, fauna and flora, including animals and flowers used to create jewels that are worn like a second skin and also are made of accessible, eco-sustainable materials.
The green jewel dominates the market, the fruit of years of commitment to the traceability of gold, stones and working conditions in mines.
Many also the new materials used such as aluminum, light titanium and copper, easily malleable and that allow the creation of refined jewels, with chromatic contrasts and thousand facets.
The green jewels represent the eco-friendly soul of the female world, as outlined by a research carried out by Klaus Davi and Company on a sample of 526 Italian consumers between the ages of 18 and 65: 60% of the first reason is because they are beautiful and of moral value. Jewels in solidarity with the environment: there are those who prefer them because they follow the suggestions of celebrity and those who buy them to affirm their moral responsibility towards nature.
Roberto Coin has always been sensitive to the issue of certification of social and environmental sustainability of stones, and he has affirmed how Green Jewelry is "but a behavior of life, an attitude, a style".
