"LOVE AND BEAUTY" TO INSPIRE DESIGNERS AND YOUNG TALENTS AT PREMIERE COMPETITION
"How to convert a feeling into an object?" Love and Beauty the theme of the Première 2024 contest
For its 33rd edition, the PREMIÈRE contest poses the challenge of turning sensitivity and feeling into a precious object, "Love and Beauty" the title of the year's theme.
"How to convert a feeling into an object? - wonders Beppe Angiolini, artistic director of the competition, honorary president of the National Chamber of Fashion Buyers and ambassador of Oroarezzo." This has always been the challenge of art, an exciting challenge whether we refer to the great works of architecture and painting or to a small creation, such as a piece of jewelry can be.
So space for creativity, focusing on the beauty and uniqueness of precious materials to narrate the sentiment par excellence: love. "Not only hearts and padlocks: love is simultaneously chain and freedom, wings to fly and concreteness of building a future. The important thing is to preserve the lightness of dreams," Angiolini concludes.
Première each year highlights the know-how and creative potential of Italian goldsmithing, representing an exceptional stage for the exhibiting companies at Oroarezzo.
"With Oroarezzo, the spotlight of the world gold markets is shining on the city and its excellence," says Matteo Farsura, global exhibition manager of IEG's Jewellery & Fashion Division. "A tradition of undisputed goldsmithing mastery that, thanks to the choral action of local institutions and trade associations, offers incoming international buyers a unique experience enriched by an unparalleled artistic and cultural heritage, the vibrancy of the entrepreneurial fabric and the warm welcome.
With OROAREZZO, the commitment to the training of young talent continues, proposing for the second consecutive year the "Talents" category, open to students from goldsmithing schools.
The young people will have the opportunity to exhibit their designs and The winner of the competition will have the chance to realize his project in collaboration with one of the companies present at the fair and present it at the Italian Jewelry 2024 Summit, organized by IEG in Arezzo at the end of the year.
Finally, on Sunday, May 12, the award ceremony of the competition is scheduled for Sunday, May 12, for both the companies' jewelry and the entries in the Talents category. The jury, chaired by Beppe Angiolini, will be composed of industry professionals, journalists, fashion opinion leaders, bloggers and style experts.
