Premiere 2012

At OROAREZZO “Première” offers you the opportunity to preview new jewelry for 2012, with the presentation of new gold trends. Set in evocative surroundings, “Première 2012” represents a privileged showcase of new proposals, projected into the future. 9 manufacturers will be awarded prizes for their pieces of jewelry, selected by the votes of specialized press journalists.

Gold up

Imagine: on the one hand, the most successful and influential names of Italian fashion. On the other, designer goldsmith creations, the work of major international artists. The two fields of Italian excellence. Master artists and top craftsmanship merge in ‘Gold-Up’. The idea of a collaboration between ‘Oro d’Autore’ and ‘Vogue Gioiello’ is based on a simple – but brilliant – premise: No one ever wears their favourite dress without a jewel, and viceversa. The project has brought together sixteen of our greatest fashion designers – with their glittering creations – and 130 jewellery sculptures created by contemporary artists, architects and designers.

The jewels of Arezzo’s extraordinary collection ‘Oro d’Autore’ are blended in unusual and surprising combinations with top fashion, creating sixteen different outfits. The result Identities of women. Each unique, each set in a different part of the world, some more familiar, some more exotic. Highlighting the special character of these designs: well suited to any part of the planet. Like the clothes, the precious jewels become an expression of uniqueness and personality. Gold thus reaffirms its role as an everlasting expression of luxury. It blends with personal elegance, which can be seductive, sensual, glamorous.
Dress Up with Gold: ‘Gold-Up’. A Glittering Exhibition of Italian Creative Genius. The genius of contemporary artists displayed in unique jewellery, respectfully combined with the fashion designs of sixteen among the greatest Italian couturiers.

Gold-Up: Highlighting character and personality. Enhancing the glittering display of works of art.

	PRESENTATION OROAREZZO HISTORY 2012 EVENTS 2012 PROGRAM PHOTOGALLERY PAST EVENTS PRESS AREA PARTNERS ON-LINE REGISTRATIONS EXHIBITORS LIST INFORMATION REQUEST 2012 PLANIMETRY HOTEL RESERVATION PRE-REGISTRATIONS EXHIBITORS LIST HOW TO REACH US HOTEL RESERVATION AREZZO AND TUSCANY

	2012 PROGRAM EXHIBITORS LIST PHOTOGALLERY 2012 EVENTS PARTNERS The fair / past events Premiere 2012 At OROAREZZO “Première” offers you the opportunity to preview new jewelry for 2012, with the presentation of new gold trends. Set in evocative surroundings, “Première 2012” represents a privileged showcase of new proposals, projected into the future. 9 manufacturers will be awarded prizes for their pieces of jewelry, selected by the votes of specialized press journalists. Gold up Imagine: on the one hand, the most successful and influential names of Italian fashion. On the other, designer goldsmith creations, the work of major international artists. The two fields of Italian excellence. Master artists and top craftsmanship merge in ‘Gold-Up’. The idea of a collaboration between ‘Oro d’Autore’ and ‘Vogue Gioiello’ is based on a simple – but brilliant – premise: No one ever wears their favourite dress without a jewel, and viceversa. The project has brought together sixteen of our greatest fashion designers – with their glittering creations – and 130 jewellery sculptures created by contemporary artists, architects and designers. The jewels of Arezzo’s extraordinary collection ‘Oro d’Autore’ are blended in unusual and surprising combinations with top fashion, creating sixteen different outfits. The result Identities of women. Each unique, each set in a different part of the world, some more familiar, some more exotic. Highlighting the special character of these designs: well suited to any part of the planet. Like the clothes, the precious jewels become an expression of uniqueness and personality. Gold thus reaffirms its role as an everlasting expression of luxury. It blends with personal elegance, which can be seductive, sensual, glamorous. Dress Up with Gold: ‘Gold-Up’. A Glittering Exhibition of Italian Creative Genius. The genius of contemporary artists displayed in unique jewellery, respectfully combined with the fashion designs of sixteen among the greatest Italian couturiers. Gold-Up: Highlighting character and personality. Enhancing the glittering display of works of art.
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